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Consumer Affairs & Relations

  • The Digital Revolution is not Simply a Technology Issue: How Consumer Brands are Struggling with Digital Disruption

    Digital is blurring the boundaries between consumers, stores and consumer brands. This holds major opportunities for consumer facing brands prepared to radically reshape for the digital world and clear risks for those who fail to.
  • Meaty Marketing

    Oberto brands reveals its new packaging and branding for its popular premium jerky line.
  • Snyder's-Lance Revamps Web Sites

    The new web site is designed to provide visitors with quick and easy access to tools and information about Snyder's-Lance.
  • lululemon athletica Appoints CEO

    The new CEO comes after Christine Day stepped down, who served the company during an embarrassing sheer-pants quality problem and controversial remarks made by founder Chip Wilson.
  • Philip Morris to Acquire Interest in Russian Megapolis Group

    Philip Morris International Inc. announces its agreement to acquire a 20 percent equity interest in Megapolis Distribution BV.
  • Chobani Names Former P&G Exec to CFO

    This is the latest of several executive appointments in recent months for Chobani, including a new Chief Operating Officer and Chief Marketing and Brand Officer, on the leadership team.
  • Walmart Elects New CEO

    Mike Duke retires as CEO after delivering strong financial performance and developing building blocks that position the company for continued success.
  • The Reputation Imperative

    As much as reputation leaders (most frequently the senior communicator, chief marketing officer or the head of business strategy) would like to be able to tell CEOs and board members that everything is under control, the fact is when it comes to stakeholder relationship management, everything is not under control. Although most companies agree that reputation management is important, relatively few have figured out what to do about it.
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