Social media may have played a big part in the grocer's decision as 20,000 consumers have taken action to urge Chobani to drop GMOs from its supply chain, and posted comments on Chobanis Facebook page.
Digital is blurring the boundaries between consumers, stores and consumer brands. This holds major opportunities for consumer facing brands prepared to radically reshape for the digital world and clear risks for those who fail to.
The new CEO comes after Christine Day stepped down, who served the company during an embarrassing sheer-pants quality problem and controversial remarks made by founder Chip Wilson.
This is the latest of several executive appointments in recent months for Chobani, including a new Chief Operating Officer and Chief Marketing and Brand Officer, on the leadership team.
