A novelapproach to market research called Rapid Innovation Sessions (RIS) allowedKimberly-Clark to quickly create, design and evaluate 67 new product ideas overthe course of just three weeks.
Pop-Tarts World, featuring interactive displays,entertainment, a diverse cafe menu inspired by Pop-Tarts toaster pastries andmerchandise, celebrated its grand opening.
Kraft Foods has hit its sweet spot, according to Chairman and CEO Irene Rosenfeld, who earlier this week outlined the companys new strategies for its product portfolio and financial performance.
Now is the time to transform the disconnected operational forecasting and financial budgeting exercise into a single, near real-time integrated, business planning process. The resultant operational and financial excellence is a requirement for growth in the 21st century.