Can CPG manufacturers and retailers with private-label ranges collaborate in their efforts to attract the same consumer? Counterintuitive though that proposition may appear, the real question is can they afford not to?
PepsiCo announces that Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages have each grown to more than $1 billion in annual retail sales, expanding PepsiCo's portfolio of billion-dollar brands to 22.
