Corporate Governance

To tackle all the sexy initiatives, like social media, mobile marketing and personalization, consumer goods companies absolutely must have their product content data ready to go, but this is no easy task. Here, experts from Gartner and Gladson reveal how to transform product content processes to create a foundation for omnichannel success.

Lets face it there isnt a lack of consumer studies out there that prove this brand is better than that one for reasons A, B and C. But this new study peaked our interest because, interestingly, it found that longstanding household brand names, like Quilted Northern, Jockey, Dixie and Dawn, beat out trendsetting technology brands, like Apple.