Werner Graf will act as an ambassador between CGT and important industry associations, forging collaborative relationships and uncovering mutually beneficial opportunities.
The new, licensed Community coffee K-Cup packs plan to launch in spring 2015 with extensions into K-Carafe packs for the Keurig 2.0 brewing system and Bolt packs for the Keurig BOLT Carafe Brewing System in the future.
In his new role the executive oversees the strategy and execution of its retail management, customer account teams, field sales, customer development, and customer experiences.
Early reports predict a slow kickoff to the holiday shopping season could bring an estimated 11% drop in sales year over year. Despite gains in online traffic and sales, overall sales were soft this Thanksgiving as the average shopper spent 6.4% less over the long weekend.
The newly appointed EVP, Global Categories and Operations, and CEO for PepsiCo Europe, are expected to further strengthen the companys management team.