The authors in this section focus a great deal on the pace of change in the industry, and how timing impacts innovation in the market. They explore investments in key technologies (like digital and consumer insights) that can help CG companies react quickly and stay nimble to keep their brands top-of-mind.
Temkin Group interviewed over 10,000 consumers for its 5th annual customer experience survey and uncovered that while many retailers are routinely satisfying customers others are missing the mark. See where PetSmart, Amazon, Best Buy, and others ranked.
Sager Creek Vegetable Company, formerly known as Allens, Inc., manufactures well-known brands including Veg-all, Freshlike, Popeye, Princella, Trappey's and Allens, among others.
Alongside interacting with print and electronic advertising, instant purchases can also be completed online through PowaTag on both mobile and desktop.
Many of us have grown up in the CPG industry surrounded by leaders who have worked their way up from the bottom, and understand multiple aspects of the business. These individuals have historic knowledge on how things get done.
Even as the misery of last years Ebola outbreak in West Africa is still fresh in peoples minds, the long-term narrative of Sub-Saharan Africa is one of youth, urbanisation, rising income levels, and optimism. The region is home to some of the fastest-growing economies in the world, and CPG/FMCG companies are taking notice.
