Burt's Bees Supports Growing Supply Chain
Burt's Bees, a leading manufacturer of earth-friendly natural personal-care products, selects the Atlas Planning Suite from John Galt Solutions for its forecasting needs. Burt's Bees produces its world famous lip balm, skin care, natural remedies and more than 150 other personal care products from natural ingredients such as beeswax, therapeutic herbs and botanical oils. Initially these products were only sold in drug stores, boutiques and health foods stores throughout North America . But now, with the dramatic rise in popularity of its products, Burt's Bees supply chain has also grown rapidly, doubling in size over the last three years. "Today our customers range from mass merchandisers like Target to small boutiques, so forecasting has become even more complex," says Mike Robertson, director of financial analysis and planning for Burt's Bees. "We have been very satisfied with the results from John Galt's entry level forecasting tool, the ForecastX Wizard, during the last two years, as well as their vision for growing the demand planning process in our organization."