British American Tobacco Supports Rapid Growth in Russia
British American Tobacco (BAT), one of the largest consumer goods companies in Russia with more than 22 percent market share in the tobacco market, will implement ToolsGroup's DPM inventory optimization solution to balance inventory mix within manufacturing and marketing operations. The solution, which includes demand modeling, service level optimization and inventory optimization, will rebalance inventory to meet strict customer availability levels while reducing operational and expediting costs. "We believe ToolsGroup DPM will play a key role in enabling BAT Russia's supply planning operations," says Gary Bryant, BAT Russia Program Manager. "We expect DPM to contribute to the reduction of working capital and improved customer service, where it will allow finished goods stock policies to be calculated based on optimal service levels."