Best Buy Woos Gamers with Alienware Shop
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Best Buy has been supporting Alienware’s expanded presence in stores by running mobile banner ads and circular features spotlighting the brand ahead of the holiday shopping season. A brand showcase on bestbuy.com hosts e-commerce links and demo videos.
According to the Minneapolis Star Tribune, the Alienware boutiques actually replaced 50 of the Intel Experience Shops that were erected in 2014. Intel's store-within-a-store allows shoppers to explore cutting-edge technology such as 3D printing, although not all of the innovations are available for sale. The featured tech is refreshed each season.
See Collaborative Alliances in Best Buy’s profile on P2PI.org for more on its P-O-P initiatives with top tech players.