Back-to-School 2019 Marketing Recap

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So, what did you do this summer? 
 
The experts at MarketingLab went back-to-school shopping, heading in-store and online to evaluate the seasonal landscape and uncover the marketing trends at national and regional retailers.
 
For many retailers, the back-to-school season is the number one or two shopping season on the calendar. That makes it serious business. Smiles in corporate office hallways count on their ability to connect with key shoppers and differentiate themselves from the competition during this critical time of year. 
 
So, what happened this summer? Join MarketingLab as it shares results from a review of 24 retailers and their back-to-school marketing programs. You will see how your key accounts brought the season to life, as well as learn overall trends and insights you can use for future initiatives.

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