ARTICLES BY THIS AUTHOR
- 8/8/2019
Back-to-School 2019 Marketing Recap
Join P2PIQ & MarketingLab as they shares results from a review of 24 retailers and their back-to-school marketing programs. You will see what and how your key accounts brought the season to life, as learn overall trends and insights you can use for future initiatives. View on demand! - 6/20/2019
“Retail Intel” Webinar Series
Take part in a 30-minute debrief presented by Path to Purchase Institute editors on the strategies and tactics driving success (or failure) at today’s leading retail chains including Amazon, Walmart, Target and more! Register Now! - 11/29/2018
From the Procurement Desk to the Boardroom: Elevating the Role of the CPO
Procurement leadership needs to evolve as numerous factors wreak havoc on what was once a straight-forward business process. This webinar will show you how. - 10/24/2018
Tech Trends 2018: Responding to Radical Change
Join CGT to learn key findings from the 15th annual Tech Trends Report, which looks at how the drive toward omnichannel excellence is affecting IT strategies and spending. - 10/24/2018
Redefining the Practice of Trade Promotion
Hear a panel of industry experts examine the key ways in which consumer goods companies are seeking to improve their trade promotion practices. - 9/9/2018
The Future of CPG: Growing Market Share Amid Modern Commerce Pressures
Consumer goods brands are facing pressure to satisfy the demands for market-ready content from both digital-first consumers and retailers. Attend this webinar to earn how to win at the digital shelf.