ARTICLES BY THIS AUTHOR

• 10/11/2023

  How Coty, Diageo & Whirlpool Connect the Dots For Immersive Experiences

  For consumer goods manufacturers, leveraging data and analytics in the development of the right immersive and distinct experiences is just the first step; properly disseminating these insights across the enterprise to unlock their potential is just as critical.   

  Joseph Sweeney

  
• 10/10/2023

  Unpacking Retail Media ROI With Colgate-Palmolive & Hero Cosmetics

  The explosion of retail media networks (RMNs) are a significant opportunity for the consumer goods industry, but that doesn’t mean manufacturers are always having an easy time of things.  

  Joseph Sweeney

  
• 10/8/2023

  For Kellanova & Nanit, Collaborative Commerce Unlocks New Opportunities

  As the post-pandemic retail landscape continues to morph, consumer goods companies must think more creatively than ever to keep both their consumers engaged and their retail partners satisfied across all channels.

  Joseph Sweeney