A P2PI contributor for nearly two decades, Dan has been on the lookout for digital path to purchase tools since 2011. Send comments and P2P Toolkit inquiries to [email protected]
Mountain Hardware launched its first mobile app in June, leveraging augmented reality to help shoppers view the brand’s new line of technical gear at scale and virtually climb inside.
TerraCycle’s Loop leads the charge as brands, retailers and consumers all express a desire to reduce packaging waste.
A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
GSK and Walgreens' deep collaboration results in transformation that has lifted the chain’s whole category.
Walgreens CMO previews her November keynote address at P2PX in Chicago.
Accenture’s standardized, automated platform is expected to facilitate a seamless transition.
By drone, by robot, by driverless car ... autonomous vehicles are primed to change how consumers receive products at their doorstep.