Author Profile

As Global Head of the Retail Industry business unit, Achim Schneider drives SAP’s global strategy and solutions across all retail segments. Leading a global team of retail and technology experts, he is responsible for strategic solution investments, key partner relationships, and go-to-market strategy. With over 20 years of retail industry leadership and expertise, Schneider effectively combines visionary leadership with execution bias in helping retailers apply technology to create value and realize business outcomes while delighting their customers.