ARTICLES BY THIS AUTHOR
- 10/6/2024
CG Tech Experts Weigh in on Sales and Marketing Investment Trends
Understanding how to leverage consumer data effectively, and how to accurately measure success, will be crucial for maximizing sales and marketing strategies. See what the experts have to say. - 10/3/2024
How Kellanova, Kenvue & PepsiCo Use Digital-First, Consumer-Centric Personalization
According to industry leaders Emily Minardi (Kellanova), Channan Sawhney (Kenvue), and Ellen Webb (PepsiCo), companies are shifting to create dynamic and sustainable operating models. - 9/30/2024
Key Strategies for Real-Time Omnichannel Measurement
Channel-specific strategies with agile measurement are essential to keep up with the onslaught of multi-channel data in an omnichannel world. See how companies like Conair are responding with real-time measurement capabilities. - 9/26/2024
How Estée Lauder Is Cultivating a New Culture of Measurement With AI
Summit keynoter Raheel Khan, The Estée Lauder Companies, shared how the corporation leverages AI to drive teams toward growth and innovation.