7-Eleven Gets Added Convenience of Demand Management Solutions

1/16/2008

As the largest chain store in the United States with close to 5,500 franchised and company-operated stores, 7-Eleven Inc. faces similar pricing and product availability challenges as other retailers. To better position 7-Eleven to make competitive decisions on pricing for its store products, the convenience store chain extended its agreement for demand management solutions from SAP. Based on the SAP NetWeaver technology platform, the demand management solutions from SAP are designed to deliver end-to-end decision support for pricing, promotion and markdown business decisions. Retailers can strategically manage the full pricing lifecycle on an integrated and extensible technology platform. "Responding appropriately in today's fast-paced environment is critical," says Scott McCombs, senior director for merchandise intelligence, 7-Eleven. "We selected the business solution from SAP because it provides us with a way to make better decisions faster."