2015 Dick Clark Supply Chain Award Winner

Dick Clark Supply Chain Award Winner:
Mondelez International

The Mondelez International Customer Service & Logistics (CS&L) team is on a mission to continually improve the on-shelf availability of their snack items. A Mondelez International snack customer, who is delivered via a third-party distributor, faced an all-time low store on shelf availability. The Mondelez International CS&L team worked with the customer and distributor to address the situation. Using a Lean Six Sigma approach and store-level point-of-sale (POS) data, the team developed an improved end-to-end forecasting and store replenishment process.

The improved process was introduced on a segment of items and had immediate results, especially around promoted items. As a result, the on-shelf availability improved and stabilized, sales grew, future forecasts were enhanced and the collaborative team partnership flourished. After four months the measured on-shelf availability improved by 4 percent. Mondelez International is now focused on applying this process to additional product categories and implementing with other customers. The success of this process implementation was due to the Lean Six Sigma process, the richness of POS data and great customer collaboration.

FINALISTS

Electrolux
Electrolux sought to implement a collaborative system between the company and its suppliers, and so, it landed on NeoGrid’s cloud-based supply chain management software. With this vendor managed inventory initiative in place, Electrolux is now able to achieve synergy and transparency with its suppliers in ways that it had never been able to do before. Electrolux is continuing to maintain steady growth as the world’s second largest appliance maker.

Hallmark
Hallmark Cards, Inc. has worked to transform its retail sales strategy by providing critical customer and business insights to the Hallmark field sales organization across 40,000 stores in 100 countries. The strategy involved a new SAP Mobile Platform, which is now allowing Hallmark to gain near real-time visibility into its inventory and service activities. At the same time, the company is transforming its business processes and simplifying the IT landscape.

Nike
Nike has embarked on a transformational program to standardize and optimize its global S&OP process. The effort has required significant leadership from the global function and coordination/communication with a broad set of global stakeholders. The company engaged Deloitte Consulting to redesign an existing S&OP process to develop a “world class” global standard and help address market volatility, aggressive growth targets and constantly changing business environment.

Red Bull North America
Launched in 1987 in Austria, Red Bull’s energy drinks are now available in over 166 countries. The company partnered with JDA to efficiently and rapidly generate more than 4,500 customized planograms for retailers across the United States. For one retailer, Red Bull increased space by almost 30 percent within the energy category. Red Bull North America has expanded its space planning licenses, rolling out the solution to various offices across the globe.