Turning RFID-Enabled Visibility into Real-World Value
2/27/2007

In two areas crucial to CG companies, reducing out-of-stock percentages and improving promotion effectiveness, these "knowledge gaps" are more than mere annoyances. The lack of visibility that results from slow, incomplete or incorrect information about product location and movement can lead to lost revenue opportunities, lower returns on marketing investments, higher operational costs, and a general inability to respond quickly to fast-changing market conditions