The Truth About Big Data

The ability to leverage data and analytics has evolved into a critical initiative across most business disciplines in the consumer goods (CG) industry. While the term big data has faded in popularity, the misconceptions around what it takes to implement world-class analytics capabilities still remain. Some assume they just need to buy stand-alone business intelligence tools and hire “geeks” who may not understand the business. Others cling to big data projects that are completely separate from long-standing data-driven processes. Join the discussion in this month’s Straight Talk as our experts set the record straight around getting the most from data and analytics strategies.