Trade Promotion Management 2019: New Tools to Revive Tired Practices
The trade promotion practice often gets a bad rap for continuing to apply outdated strategies and outmoded technologies to one of the most critical business functions in the consumer goods organization. But progressive companies have been improving their traditional efforts by adopting new tools that are moving trade promotion away from spreadsheets and incremental sales growth toward a more strategic, holistic commercial practice built for the omnichannel era.
Using Path to Purchase IQ’s 3rd annual Trade Promotion Report as a foundation, a panel of subject matter experts will take a deep look at the tools that companies are using to transform their traditional trade promotion practices into strategic functions that incorporate broader, deeper consumer understanding to uncover new growth opportunities and strengthen relationships with key retail partners.
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