Technology adoption is driving dramatic change in sales and marketing. New research from CGT and IDC provides progress updates on improvements in TPM, D2C, S&OP and more.
CGT presents the new class of Visionaries 11 consumer goods leaders who are shaping the future of their companies with unprecedented business and technology initiatives. Ranging from senior executives at major firms to pioneers at innovative mid-market companies, the 2013 Visionaries share inside details on how they are collaboratively bringing big picture ideas to life.
Chairman and CEO Irene Rosenfeld says, "The race is on for us to secure and expand our positions in these fast-growing markets." The company expects to increase investments by about $100 million this year, $200 million in 2014 and up to $300 million in 2015.
Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and realistic recommendations for turning him or her into your brand advocate.
For a limited time, new Yoplait seasonal flavors are available nationally in four-packs and also available in a fridgepacks, including four pia colada and four cosmopolitan cups.
A new technology implementation helps Nestl effectively provide insights that lead to better collaboration with retail customers while also helping deliver sales and category solutions for the shopper.
New research from CGT and SAP takes a deep dive into one of the most popular areas of investment among consumer goods manufacturers: Mobile sales execution.
