Consumer Analytics

Channel-specific strategies with agile measurement are essential to keep up with the onslaught of multi-channel data in an omnichannel world. See how companies like Conair are responding with real-time measurement capabilities.

Dental health and wellness company Quip is scaling its subscription strategy, tapping into new data and insights to create smarter experiences for consumers.

The impacts of COVID-19 on the beauty industry are still being felt and personal care brands must invest in keeping up with new trends, according to NielsenIQ’s Global Beauty Innovation Report. Get more findings.

Consumer skepticism with in-store pricing may have ramifications for the Q4 holiday season.  

Unilever launched the pilot program through the Pond’s Skin Institute in partnership with health care and beauty care chain Watsons in the Phillippines. Get more details.

As marketers navigate a variety of retail media networks (RMNs), here are four ways to extend their impact.

Learn how companies like Coty, Kraft Heinz, Kenvue, WK Kellogg, Molson Coors, and Tapestry are adapting to today's consumer needs.

Customer data should be able to help marketers better hone their strategies, but many brands struggle to actually use the information they have gathered effectively.