Consumer products supply chains are complex, delicate and unpredictable. Faced with variables such as global raw material sourcing, sprawling distribution networks and dynamic promotions, consumer products companies have the challenge of balancing supply and demand and getting products into customers’ hands when they want them. While small impacts to the supply chain are manageable, what happens when larger events come along and disrupt your supply chain? How can you ensure you meet every customer expectation? Read on to learn why global leaders in consumer products are turning to concurrent planning to strategically manage their supply chains.