Solving the Cross-Border Growth Puzzle

Companies’ international expansion efforts are off to a good start, especially as the middle classes across emerging consumer marketplaces flex their spending muscle. By adopting a strategy comprised of cultivating an international team and workforce, as well as embracing a nimble platform that fosters collaboration with retail and supplier partners, consumer goods companies gain visibility into product movement and international compliancy — factors that will enable them to claim their ground on new retailing soil.