Samsung Aims for 360 Degrees of Green

Samsung (www.samsung.com) believes that its success ismeasured not only by business achievements, but also by how well it serves itscommunity, protects the planet's resources and makes a difference in people'slives. As the designer of eco-friendly consumer electronics andtelecommunications products and components, Samsung's green management policysets high environmental standards for operations, design and productionprocesses. This includes reducing energy consumption, choosing more efficientpackaging and transportation, and offering customers recycling programs.

"From product design and manufacturing through thelifecycle of a product, we are committed to integrating responsibleenvironmental practices into every facet of our business," says DavidSteel, senior vice president, Samsung Electronics America. Featured here are afew examples.

In the Laundry Room Samsung's WF448 front-loading washerearned the CES Innovations 2009 Eco-Design Award. It entered consumer homes asthe world's first 4.5-cubic-foot, front-loading washer, and it also features acycle option that saves 92 percent on energy compared to hot watersanitization.

Sustainable Entertainment

Light-emitting diodes in Samsung HDTVs yields a 40 percentreduction in power consumption over LCD TVs.

Words of Wisdom

"The ever-increasing demand for consumer electronicsproducts poses society with a huge potential for waste, which is why we bringa 360-degree perspective to sustainability."       --DavidSteel, SVP, Samsung Electronics America