Profit in Motion

Every year, companies in the consumer goods industry spend millions promoting their brands in order to increase revenue and profits. The marketing battle is fought in the boardrooms, on television and in magazines.

The battle is also being waged in the field, in-store, where success comes as a result of effective retail execution. Executives and managers spend weeks planning their strategies and activities. But, without proper execution in the field, these plans are less likely to succeed.