Path to Purchase Institute (P2PI)

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Path to Purchase Institute (P2PI)


The Path to Purchase Institute provides the tools, the knowledge and the community necessary to integrate and execute against today's shopper marketing demands.

Since 2003, our global association has been serving the needs of brand manufacturers, retailers, agencies and all types of solution providers along the path to purchase. We champion shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience.

To explore everything the Path to Purchase Institute has to offer, visit our website at

Featured Video

Why Consumer Goods Professionals Join P2PI

League of Leaders members tell us why they value their Path to Purchase Institute membership.