Optimizing for an Omnichannel World

The path to purchase has become a complex, omnichannel journey in which consumers are increasingly demanding more information about the products they buy — wherever they may buy them. That has made it even more critical for consumer goods companies to optimize the marketing and merchandising activity they’re conducting in brick-and-mortar stores — where the vast majority of the buying still takes place.

In this month’s CGTech Tips, subject matter experts from GoSpotCheck and InfoVista provide advice on how consumer goods companies can improve their retail execution by gathering real-time, actionable data in the store and working with retailer partners to develop the consistent, personalized product content consumers need.