Nielsen Brings Cuddle Into the Fold
Cuddle, an AI-powered analytics platform, has joined the Nielsen Connect Partner Network, the open ecosystem of tech solution providers for consumer goods manufacturers and retailers.
A subsidiary of artificial intelligence and analytics provider Fractal, Cuddle’s business analytics platform leverages artificial intelligence and voice technology. The solution is designed to automatically detect patterns in enterprise data and alert users of anomalies.
As a network partner, Cuddle’s AI will continuously scan Nielsen data to automatically find out the most important insights for customers, such as abnormal share change for bestselling SKUs or pricing activity by a competitor.
Cuddle will also determine the possible root causes for effects, such as a share change, and send learnings to the responsible brand manager. Its AI-powered Analytics Co-Pilot can also help business leaders navigate Nielsen data to identify when action must be taken.
The company is currently working with multiple Fortune 500 names, including one of the world's largest foods companies, a multinational consumer health and wellness company, a top three global container transportation and shipping company, a leading travel retailer in the Western Hemisphere and one of the largest beauty and personal care companies.
"We’re pleased to have Cuddle join the Nielsen Connect Partner Network, as we continue to grow the network with highly qualified partners to fuel a smarter market for the retail and consumer packaged goods industry," said Brett Jones, global leader, Connect Partner Network, Nielsen. "Cuddle is a prominent player in the business analytics space. Together, we’ll use the power of their AI-driven platform along with our data to transform the world of decision making within the markets of retail and CPG.”