Nielsen Brings Cuddle Into the Fold

Cuddle, an AI-powered analytics platform, has joined the Nielsen Connect Partner Network, the open ecosystem of tech solution providers for consumer goods manufacturers and retailers.

A subsidiary of artificial intelligence and analytics provider Fractal, Cuddle’s business analytics platform leverages artificial intelligence and voice technology. The solution is designed to automatically detect patterns in enterprise data and alert users of anomalies.

As a network partner, Cuddle’s AI will continuously scan Nielsen data to automatically find out the most important insights for customers, such as abnormal share change for bestselling SKUs or pricing activity by a competitor.

Cuddle will also determine the possible root causes for effects, such as a share change, and send learnings to the responsible brand manager. Its AI-powered Analytics Co-Pilot can also help business leaders navigate Nielsen data to identify when action must be taken.

The company is currently working with multiple Fortune 500 names, including one of the world's largest foods companies, a multinational consumer health and wellness company, a top three global container transportation and shipping company, a leading travel retailer in the Western Hemisphere and one of the largest beauty and personal care companies.

"We’re pleased to have Cuddle join the Nielsen Connect Partner Network, as we continue to grow the network with highly qualified partners to fuel a smarter market for the retail and consumer packaged goods industry," said Brett Jones, global leader, Connect Partner Network, Nielsen. "Cuddle is a prominent player in the business analytics space. Together, we’ll use the power of their AI-driven platform along with our data to transform the world of decision making within the markets of retail and CPG.”

Learn more how data and analytics can power better decision making at Analytics Unite!

More on Artificial Intelligence

  • P&G’s Charmin Brand Dabbles with AI Digital Doppelganger

    The recently unveiled prototype Charmin BRB Bot, stands in for people so they don’t miss a beat while on video calls (when nature calls).
    logo, company name
  • Watch: Where CGs are Putting AI/Machine Learning to Work

    It's hard to overstate the potential of artificial intelligence in the consumer goods industry (though McKinsey tries, valuing its total potential in CPG as $1.4 trillion).
    a circuit board
  • Teradata and Partner to Deliver AI Business Solutions

    The partnership brings together Teradata’s multi-cloud data platform for enterprise-scale analytics, and’s AI solution portfolio, expected to deliver demand forecasting, demand shaping and omnichannel inventory optimization.
    a group of people in a room