New Product Introduction with VeriSign

Product innovation is the lifeblood of many consumer goods (CG) companies. New product introduction is perennially one of the top issues consumer goods executives face as they deal with the proliferation of new products in most categories and their attempts to rise above the crowd. Yet, conventional wisdom tells us that half of those new products fail. Why? Is it that the product didnƒ¢¢€¬¢€¢t address a consumer need? Or was the launch not executed properly?

This month, Consumer Goods Technology and VeriSign partner to explore the dynamics of new product introductions and the growing role that access to data plays in optimizing the dollars spent on research and development and ultimately ensuring a successful new product launch.