Join P2PI

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We help the consumer goods industry become more confident in its business decisions by offering the necessary knowledge to unlock growth potential.
About the Institute
The Path to Purchase Institute is a member community that works to elevate the reputation of the entire consumer goods industry and its ecosystem of partners. We celebrate the best practices and winning strategies that drive innovation and empower executives with the confidence to make stronger and faster business decisions.
Top Member Benefits
By joining the Institute you’ll achieve:

Our expert team uses industry connections and marketplace insights to help you make well-informed decisions quickly.

We build your personal brand through speaking opportunities, award ceremonies and recognition programs.

You'll gain the essential knowledge for on-the-job success and go-to-market solutions from our share groups, webinars, classes and more.

You're part of an elite community of 400+ companies and thousands of professionals pushing the industry forward.
Member Services
Our member service offerings provide over 400 companies with powerful capabilities including:
Expert Engagement
Expert Engagement
You receive your own member services contact that acts as a personal partner for industry expertise, connections, support, etc.
MAPS (Member Account Profile Strategy)
MAPS (Member Account Profile Strategy)
We set up an engagement plan that maps your goals to all of the Institute’s offerings, ensuring the strongest ROI from membership dues.
Institute Perspectives (IP)
Institute Perspectives (IP)
For Universal members we provide a quarterly presentation to your team on hot industry topics, key trends, best practices, retailer insights or other topical areas from our world-class content.
Share Groups
Share Groups
You have the opportunity to join a variety of industry share groups and councils to connect directly with peers and address industry challenges.
Media Days
Media Days
Solution providers and agencies are invited to participate in Media Days that are held with our editorial team to showcase your story, capabilities, new offerings and expertise.
Intelligence at your fingertips
Intelligence at your fingertips
You have access to industry’s strongest online resource for up-to-date, searchable information on best practices, insights, unparalleled content and competitive intelligence.
Members also receive access to our world-class publications and significant discounts to Institute events.

Video Testimonials