Meeting Customer Expectations for Ultrapersonalized, Predictive Experiences

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White Paper

How Global Consumer Goods Marketing Leaders Are Increasing Conversion


In today’s competitive consumer goods landscape, market leaders are banking on customer experience as their differentiator. The stakes are high. 81% of customers say they expect a consistently high level of service across every interaction — and 73% of them say they’ll switch companies if they don’t receive it.

Find out how top performers are increasing conversion by creating a single view of the customer and anticipating needs with connected experiences and predictive journeys. With insights from 570 top marketers, this report reveals how high performers are succeeding and offers actionable insights into top trends.

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