Technology

It's no surprise that this section continues to remain the largest, as the impact of social media and mobile technology (and newer technologies like beacons and 3D printing) are quickly changing the shopper experience.

The authors in this section focus a great deal on the pace of change in the industry, and how timing impacts innovation in the market. They explore investments in key technologies (like digital and consumer insights) that can help CG companies react quickly and stay nimble to keep their brands top-of-mind.

Temkin Group interviewed over 10,000 consumers for its 5th annual customer experience survey and uncovered that while many retailers are routinely satisfying customers others are missing the mark. See where PetSmart, Amazon, Best Buy, and others ranked.

Alongside interacting with print and electronic advertising, instant purchases can also be completed online through PowaTag on both mobile and desktop.

Many of us have grown up in the CPG industry surrounded by leaders who have worked their way up from the bottom, and understand multiple aspects of the business. These individuals have historic knowledge on how things get done.

Downtown Austin, Texas has a new digital development with the opening of Under Armour's first-ever Connected Fitness digital headquarters.

WD-40 Company has launched its 3-in-One Lock Dry Lube to help loosen and lubricate stuck locks and protect from corrosion without attracting the dirt and debris that often plague lock lubricants.

Chief brand officer of P&G, Marc Pritchard says digital technology has brought marketers "unimaginable opportunities", but brands should not put "obsession" with technology at the cost of "customer experience" and should tackle the threats that digital presents as much as reaping the benefits of it.