For many companies, the planning, budgeting and forecasting process has somehow gone off the rails. Deloitte addresses this issue head on by describing the way PBF should work.
The $48 billion company'sIn-Market Testing for Growth group is using the APT Test & Learn Analyticsto evaluate a broad range of projects, including new items, restages, in storere-designs and retail coverage models.
There's no doubt that quickly and accurately unlocking insights from retailer data can yield enormous benefits for consumer goods firms. Here, the manufacturer of stationary products, lighters and shavers, explains how it had put an enterprise DSR to good use.
The fashion and beauty brand uses a solution to store all of its U.S. customer data generated from every touch-point. As a result, Dior achieved a double digit increase in response to its Fall/Winter catalog versus the previous season's mailer.
The third largest brand in the U.S. sugar substitute category, Truvia natural sweetener, introduces the new multi-million dollar "Sweetness Stories" print, television, digital and social media advertising campaign.
