Predictive Analytics

The partnership aims to develop new tools to guide sustainability improvements within manufacturing and supply chains.

On June 4, 2012, executives from the Trade Promotion Share Group met at the Roosevelt Hotel in New York, NY, during the ninth annual Consumer Goods Sales & Marketing Summit. The group kicked off the meeting by discussing what they are currently leveraging in the Trade Promotion Management (TPM) space, where they are in their TPM journeys, and best practices for TPM success.

Focusing on store-level data enables CG companies to win in modern retail. Here, a member of Procter & Gambles Retailer Connect Program candidly reveals how the company is using POS data to identify out-of-stock/zero sales incidents and then act in store to fix those opportunities and drive sales.

ConAgras Senior Director of Continuous Improvement candidly reveals details behind the strategy and deployment of a large-scale Overall Equipment Effectiveness (OEE) roll out. Today, OEE serves the company as a central business performance metric to help evaluate opportunities in sourcing, supply planning optimization and distribution network improvements as well as in capital equipment and product innovation initiatives.

The retail solution is expected to tie consumer, transactional and promotional data together, providing Patagonia with a complete 360-degree view of the customer.

Faced with increasing commodity price volatility, channel complexity and the persistence of sizable trade budgets, many consumer packaged goods companies are looking to fundamentally change or upgrade their trade promotion management (TPM) capabilities.

Recently, a CPG social forum asked the question Is Big Data the most dominant theme this year in our industry?If you look at the amount of coverage Big Data is getting, it well may be. However, when browsing through the literature on the topic, I realized that people may be forgetting about the most obvious Big Data opportunity.