Data Management

Be careful what you wish for. Weve all heard that cautionary tale at one time or another. Sometimes it was merited; sometimes not. With big data initiatives, truer words were never spoken.

In order to address allergen management concerns, Kraft Foods Canada scans each label after it has been attached on the packaging line to ensure that it matches the package contents. But the laser scanner type ID readers used in the past to inspect the company' barbeque sauce products were subject to read failures. Find out how Kraft solved the problem by switching to image-based DataMan 300 ID readers.

Under the agreement, McCormick will use Enterras Cognitive Reasoning Platform to develop insights and services to better serve consumers and its ecosystem of food and beverage partners.

Why are big data projects so essential? Because they can impact nearly every aspect of your business, from operational efficiencies and product development to customer interactions and management processes.

With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact.

Dean realizes benefits including increased collaboration among the company's IT and Internal Audit departments, and cutting technology licensing and third-party audit costs by 50 percent.

BISSELL uses a solution from PTC to enable digital collaboration and product development across its entire engineering organization worldwide.

With all the current obsessions over massive amounts of social, mobile, local and search data coming over the horizon, its not unusual for brand marketers to lose focus on the present analytic opportunities already emerging from more conventional data sources.