As consumer goods brands prepare to navigate the imposing frontier of a post-COVID-19 marketplace, the opportunity to re-assess and update a brand’s traditional approaches to marketing has never been more critical.
Supply chain management solutions provider Flintfox International has received an investment from Advent Partners, enabling it to enhance its revenue management and optimization product portfolio.
The first phase focused on supply chain visibility and included solutions that leveraged blockchain, cloud and other traceability tech from FoodLogiQ, IBM Food Trust, ripe.io and SAP.
Many consumer goods companies pride themselves on their ability to quickly innovate, but Ferrara takes this one step further by building the importance of agility directly into its corporate values.
Whether its startups stealing share or consumers flocking to new purchase channels, the CG industry is facing more competition than ever before, making it the right time to re-examine your data strategy.
