Business Intelligence (BI)

With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact.

TXT will manage the whole spectrum of Thirty-Ones forecasting, merchandise, assortment and inventory management.

ScottsMiracle-Gro shares how and why it merged process transformation and IT groups together into a single organization, called Business Transformation. Plus, look inside the company's unique approach to developing high-performing leaders, managers and associates.

To ensure consistent product quality for every pint of super-premium ice cream produced, Ben & Jerry's needed a new way to collect and analyze the vital data of its products.

Dean realizes benefits including increased collaboration among the company's IT and Internal Audit departments, and cutting technology licensing and third-party audit costs by 50 percent.

The cloud technology platform from GT Nexus is expected to help P&G manage inventory flows and transportation between supply and demand points on a global scale.

BISSELL uses a solution from PTC to enable digital collaboration and product development across its entire engineering organization worldwide.

With all the current obsessions over massive amounts of social, mobile, local and search data coming over the horizon, its not unusual for brand marketers to lose focus on the present analytic opportunities already emerging from more conventional data sources.