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Business Intelligence (BI)

  • Characteristics of Visionaries

    In her monthly column, Lora Cecere reveals what it is like to work with 'visionary executives in the consumer goods industry and identifies the characteristics that make them stand out.

  • What are Consumers Saying about your Brand?

    Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth.

  • Absolut Vodka Goes Live with Supply Chain Planning Software

    ToolsGroup announces that its Nordic partner Optilon has successfully taken The Absolut Company, part of the Pernod Ricard group of companies, live with ToolsGroups SO99+ Powerfully Simple supply chain planning software.

  • Mapping Brand Networks in Social Media: Huggies vs. Pampers

    The collection of connections created when people tweet about popular brands can be analyzed and visualized to create a kind of aerial photo of the crowd.

  • Walmart Supports New Standard for Online Listings

    Consumer goods need to be represented consistently, in potentially thousands of different places online. A new GS1 US standard, developed in collaboration with 18 companies, including Best Buy, Bing, CNET, eBay, Google, and Walmart, offers a common approach for listing and classifying products across all e-commerce platforms.

  • Utz Quality Foods Improves Transportation Process

    Utz selects LeanLogistics LeanTMS for its transportation management and is focusing its efforts oneliminating manual transportation processes.

  • Marketing Transformation

    Jennifer Lacks Kaplan, principal, for Deloitte discusses how the CIO is emerging as a key leader in driving the marketing transformation required for CG companies to win in today's digital marketplace.

  • New Marketing Machinery

    In this exclusive interview, Jennifer Sepull, chief information officer and vice president, IT Services (ITS), and Mukund Kaushik, vice president of the newly-formed IT Services, Global Marketing unit, reveal how Kimberly-Clark Corporation is redefining the rules of collaboration between Marketing and IT to succeed in a world where the term digital marketing has evolved into "marketing in a digital world."
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