Artificial Intelligence

P&G Builds New Product Category
Procter & Gamble (P&G) attributes the success of its $16 billion-dollar brands to consumer-driven innovation.

Consumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition.

New research indicates that consumer goods firms do not fully understand how to measure true customer profitability

A special section devoted to supply chain services and transportation management

No question about it: Wal-Mart's RFID initiative is one of the biggest technology news stories of recent years.

Even though the growth of supply chain software has cooled significantly since the hey day of the explosive growth seen in 2000, there is still a huge opportunity for vendors to adjust offerings to better suit the needs of clients, according to a 2004 AMR Research report.

Even though the following IT firms did not land a coveted spot on this year's Reader's Choice list, Consumer Goods Technology would be remiss by not bringing them front and center.

How to drive value from integration, forecasting and new product development