CPGs face numerous challenges when crafting retail execution strategies across channels, including navigating supply chain disruptions, integrating new technology into their organization and using customer data effectively.
Storm willl lead the company’s marketing function, including private label, retail marketing programs, e-commerce and digital experience, creative services, shopper insights, and loyalty.
Measuring digitally influenced sales remains an ongoing and increasingly difficult challenge, but it’s the piece of the commerce puzzle that can unlock tremendous growth. See Kraft Heinz's Andy McKeon tackle the topic at the upcoming CG Sales & Marketing Summit.
Learn why CPG companies like Clorox, 3M, Hanesbrands, and Church & Dwight have made recent investments to bolster their cybersecurity, integrating automation and AI along the way.
Unilever has introduced several tech-enabled efficiency and visibility measures within its ice cream segment over the years, implementing AI and image capture. Progress is underway to expand these initiatives and the company recently reported positive results.
