AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently.
The General Mills CEO said that GLP-1, although seen as a long-term structural headwind for CPG companies due to reductions in calorie consumption, provides opportunities for meeting consumers where they are.
Modern TPM approaches require agile solutions, automations enabled by artificial intelligence and other technologies, and a clear-cut data roadmap that doesn’t cut corners.
More consumer goods companies and retailers are looking to AI and advanced analytics to improve demand forecasting and achieve better responsiveness to changing consumer trends and behaviors.
By using AI, the company has enabled new warehouse efficiencies, ensuring that products are delivered at the right time and shelves stay full. Get the details.
It's been more than two years since the dawn of the GenAI revolution. Where does the CPG industry stand with AI? And where does it look like it’s headed?
