How can CPGs better navigate out-of-stock hurdles with a proactive backorder strategy? Gartner shares a few tips for chief supply chain officers in order to improve digital commerce planning and capabilities.
CPGs are using DTC to help track the consumer journey, to gain a more definable 360-degree view of the who, what, when, where, and why of customer acquisition, sales, and retention. Learn more.
Success is no longer measured by individual products and sales, or about collecting, analyzing, and exploiting consumer data, but the need to provide a 360-degree view of both products and experiences that keep consumers returning to a brand.
While few would dispute the value of first-party data, how it's collected and leveraged can vary for each organization. We talked with marketing leaders from a range of consumer goods companies to learn what it means for them.
Google Cloud's Carrie Tharp recently shared her thoughts on some of today’s standout topics, including digitizing the store experience and the various emerging technologies brands can tap into to better engage with consumers.
While digital media and data analysis work hand-in-glove, CG marketers continue to experience difficulty in "influencing up." Learn why and what to do about it.
The highly engaging Consumer Goods Sales & Marketing Summit event, held in-person from October 26-28, brought consumer goods executives back together again to tackle the theme of Everywhere Commerce. Below are a few exclusive shots from the event.
