Retail

How CPGs Can Use Real-Time Data for Real-Time Decisions
Over the past few years, retailers have embraced and prioritized deeper data capabilities, enabling opportunities for retailer / CPG collaboration in the year ahead that were simply not possible in years past.
CDP Use Cases in Consumer Goods
This video interview explores real-world examples of CDP use cases for consumer goods companies – like building robust first-party data, transforming customer relationships through DTC, decreasing reliance on IT and technical teams, and ultimately, delivering on customer acquisition and retention.
Sponsored

How SVP Worldwide Brand PFAFF Is Elevating DTC and E-commerce Efforts

Learn how the redesigned website will enable PFAFF to take a swing at direct-to-consumer and expand e-commerce in North America.
Preparing for the Future of IT: Trends and Takeaways From Infosys’ Parag Jain

Jain uncovers some of the most standout trends in the IT evolution, identifying the industry’s state of readiness, the opportunities that still exist (and where leadership should invest additional resources), and other takeaways executives should have on their radar.
What ‘Digital First’ Means for Church & Dwight

Church & Dwight’s acquisition of the category-disruptor Hero brand is exceeding expectations, as the century-plus-old consumer goods stalwart continues a digital evolution that includes taking all employees along for the ride.
Starbucks Reinvention Plan Marries Digital and Physical Experiences With Web3 Loyalty

During the latest earnings call, Starbucks showed signs that its Reinvention strategy is already paying off.
Hershey, Colgate-Palmolive, Kimberly-Clark & More: CPG Investments In 2023

It’s earnings season, which means consumer goods companies are taking to their conference mics to share details about upcoming investments. Get a snapshot from some of the largest companies in the industry.
Levi’s Readies For DTC-Optimized On-Cloud ERP and Raises Bot Bar

Learn how the new system is expected to fuel the company's growing direct-to-consumer business.
Renfro Brands Bolsters Sustainability Efforts with Supply Chain Traceability Tech

Renfro Brands have announced plans to build on sustainability efforts through investment in product traceability software.
L’Oreal Expands Global Retail Execution Optimization Plans

L’Oreal plan to build out their cloud-based retail execution strategy, expanding their current roll-out to include the brand’s Morocco division.

How CPGs Can Use Real-Time Data for Real-Time Decisions

CDP Use Cases in Consumer Goods

How SVP Worldwide Brand PFAFF Is Elevating DTC and E-commerce Efforts

Preparing for the Future of IT: Trends and Takeaways From Infosys’ Parag Jain

What ‘Digital First’ Means for Church & Dwight

Starbucks Reinvention Plan Marries Digital and Physical Experiences With Web3 Loyalty

Hershey, Colgate-Palmolive, Kimberly-Clark & More: CPG Investments In 2023

Levi’s Readies For DTC-Optimized On-Cloud ERP and Raises Bot Bar

Renfro Brands Bolsters Sustainability Efforts with Supply Chain Traceability Tech

L’Oreal Expands Global Retail Execution Optimization Plans