OTC

McNeil Consumer Healthcare, a division of McNeil-PPC Inc., markets over-the counter (OTC) pharmaceutical products, including Tylenol and Motrin IB.

Procter & Gamble Co. (P&G) sold its Sure deodorant brand to Innovative Brands, the same company that bought Pert shampoo from the company earlier this year.

The Coca-Cola Company's latest calorie-burning innovation, Enviga, hit the U.S. market in the Northeast this month and will roll out nationally in January 2007.

Consumer goods industry thought leaders define what innovation means to them and talk about priorities, external collaboration and new products

Schering-Plough Marries product info to make sound category decisions

In conjunction with our first annual Growth & Innovation Forum this month, our September issue also is focused on innovation.

Mid-market companies poised to ascend to higher altitudes

A court-ordered stay prevents private-label manufacturer Perrigo from rolling out a store brand version of Prilosec OTC, allowing Procter & Gamble two more years to exclusively market its antacid beyond the period initially set by the Food and Drug Administration, reported Advertising Age earlier this week.