In spite of ongoing economic and market challenges, the manufacturers of these brands showed their grit in 2010. They invested to understand the roles their products could play in helping consumers navigate difficult financial waters. And, they used that knowledge to develop and deliver powerful new products.
The resulting companies will have distinct growth strategies within their respective core markets. Plus, the Board of Directors names a new Chairman and CEO to lead the spin off.
The transaction makes PepsiCo the largest food-and-beverage business in Russia and strengthens its position in fast-growing Eastern European and Central Asian markets.
Respondingto consumer demand for products made with natural ingredients, Pepsi-Cola NorthAmerica Beverages is transforming Sierra Mist, its popular lemon-lime soda,into Sierra Mist Natural.
Under the new licensing agreements, Coca-Cola will distribute Dr Pepper in the United States and Canada Dry in the Northeast U.S. where these brands were formerly distributed by Coca-Cola Enterprises.