Personal Care

In spite of ongoing economic and market challenges, the manufacturers of these brands showed their grit in 2010. They invested to understand the roles their products could play in helping consumers navigate difficult financial waters. And, they used that knowledge to develop and deliver powerful new products.

Unilever enters a binding agreement to sell the global Sanex business to Colgate-Palmolive for 672 million euros while adding the Fab, Lavomatic and Vel brands to its portfolio in Colombia.

In selecting Promax, the company seeks to further extend that leadership into the area of predictive analytics.

The home pregnancy test brand joins a family of over-the-counter and personal care products that include brands such as Sucrets, Nix, Bonine and Gentle Naturals.

When times are tough, it is no surprise to find consumers opting for less-expensive products in order to save money. Equally unsurprising, lower-income households are more likely to trade down, but one group breaks the mold Spanish-dominant Hispanics.

Clorox is the first in the industry to provide consumers with more robust information on its preservatives, dyes and fragrances.

The actor will be the new face of Davidoff Cool Water.

The Good Housekeeping Research Institute tested thousands of products for its third annual VIP Awards -- "Very Innovative Product" that is. Not surprisingly, the iPad made the annual list of 10, but the wildly popular tablet was joined by a few less obvious choices. Plus, find out which 1946 household staple took home the Hall of Fame award.