Manufacturer

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.

Jockey staycool will also be supported with online and print buys, in-store elements and event sponsorships, in addition to several other marketing promotions throughout the year.

The engaging platform is expected to deliver consumers entertainment and fun along with beverages.

The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstar Andres Guardado.

More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights.

With the company's successful financial restructuring and subsequent integration with JBS USA now largely complete, the timing seemed right for an executive transition.

The new team has deep, diverse and global experience to strengthen P&Gs global leadership in the beauty industry.