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Loyalty Marketing

A collection of news, articles and other featured content about Loyalty Marketing.

As private label penetration grows, national brands should consider unique loyalty-building programs

The Rhode Island-based company outlined priorities largely centered around technology during its latest quarterly earnings call.

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.

The retailer has been steadily adding items to its private label brand portfolio over the past couple years, with sales penetration reaching its highest rate to date.

This year’s Prime Day sales surpassed Amazon's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the massive two-day event.

CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

7-Eleven recently teamed with PepsiCo/Frito-Lay's Cheetos to launch an augmented reality experience within the retailer's mobile application.

Five industry experts weigh in on how to think about brand loyalty, what to focus on and how to build it.

Enhancing its loyalty program, Nordstrom has launched Nordy Club, a loyalty club that includes the usual point-based system accruing toward rewards as well as money-off when buying. Additionally, Nordy Club members who use the Nordstrom app will have access to a much more personalized experience.

Forrester's Brendan Witcher outlined four new retail imperatives for 2018 centered on omnichannel commerce that are customer-obsessed and data-led during a keynote at the 2018 Path to Purchase Expo.

Amit Bhardwaj

Former Marsh and SpartanNash exec Amit Bhardwaj joined Fred’s this month as vp of customer experience.

PetSmart has replaced its PetPerks loyalty program with a points-based program dubbed Treats.

Kroger this month partnered with BP to expand the retailer's Fuel Points rewards program to its Mariano's and Harris Teeter chains.​​​​​​​

Albertsons Cos. strengthened its own brand portfolio with an infusion of ice cream varieties in time for summer.

CVS/pharmacy is revamping its ExtraCare Beauty Club with “fab new benefits” as a way to further engage its beauty shoppers.

7-Eleven is changing its loyalty rewards program to reduce the number of points shoppers earn.

CVS/pharmacy teamed with L‘Oreal USA’s Essie to launch a loyalty program for ExtraCare Beauty Club members dubbed “Obsessie” in conjunction with the debut of an exclusive, limited-edition royal wedding-themed nail polish collection.

Just For U

Albertsons Cos. is implementing its Just for U loyalty program across all its banners.​​​​​​​

Coca-Cola Co. stayed at the top of shoppers’ minds in recent months by activating account-specific holiday and football programs at an array of retailers across various channels.

Office Depot shined a spotlight on HP SKUs last week through a variety of promotions.  As part of the effort, the office supply chain dangled a "buy one, get one 30% off" deal on HP ink from Oct. 7-13.

Sam’s Club teamed with a bevy of manufacturers to run a series of promotions aimed at preparing school-bound families this season.

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