Loyalty Marketing

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Loyalty Marketing

A collection of news, articles and other featured content about Loyalty Marketing.

CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.

7-Eleven recently teamed with PepsiCo/Frito-Lay's Cheetos to launch an augmented reality experience within the retailer's mobile application.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

Five industry experts weigh in on how to think about brand loyalty, what to focus on and how to build it.

Enhancing its loyalty program, Nordstrom has launched Nordy Club, a loyalty club that includes the usual point-based system accruing toward rewards as well as money-off when buying. Additionally, Nordy Club members who use the Nordstrom app will have access to a much more personalized experience.

Forrester's Brendan Witcher outlined four new retail imperatives for 2018 centered on omnichannel commerce that are customer-obsessed and data-led during a keynote at the 2018 Path to Purchase Expo.

Amit Bhardwaj

Former Marsh and SpartanNash exec Amit Bhardwaj joined Fred’s this month as vp of customer experience.

Kroger this month partnered with BP to expand the retailer's Fuel Points rewards program to its Mariano's and Harris Teeter chains.​​​​​​​

Office Depot shined a spotlight on HP SKUs last week through a variety of promotions.  As part of the effort, the office supply chain dangled a "buy one, get one 30% off" deal on HP ink from Oct. 7-13.

7-Eleven has teamed with Hershey Co. to let shoppers earn a free Reese’s SKU after the sixth eligible brand purchase.

Whole Foods Market is promoting a wide variety of seasonal flavors and occasions with a "This fall, let's fall hard" campaign.​​​​​​​

PetSmart has replaced its PetPerks loyalty program with a points-based program dubbed Treats.

Sam’s Club teamed with a bevy of manufacturers to run a series of promotions aimed at preparing school-bound families this season.

Southeastern Grocers is kicking off football season with a sweepstakes centering on the SE Grocers Rewards loyalty program the retailer launched in July.

Walgreens thrust "cosmetics, nails & accessories" into the spotlight in recent weeks, dangling a "buy 2, get 3rd free" offer valid Aug. 26 through Sept. 22.

CVS/pharmacy recently teamed with Kiss Products to roll out an exclusive Korean beauty-inspired brand dubbed Joah.

BJ's Wholesale Club is once again partnering with General Mills and Kellogg Co.

Ahold Delhaize's Food Lion united more than 80 brands last month for a "Back to School Savings Bonus" campaign.​​​​​​​

Best Buy ran its fourth annual "Black Friday in July" sale to again leverage the excitement surrounding Amazon’s Prime Day for its own benefit.

Southeastern Grocers is partnering with Kellogg Co. and General Mills on cause campaigns for back-to-school season.​​​​​​​

CVS/pharmacy’s recently revamped Beauty Club loyalty program is running at full speed after the retailer introduced new benefits in May.

Southeastern Grocers rolled out a new retailer-wide loyalty program last month.​​​​​​​

BJ’s Wholesale Club is significantly ramping up marketing for its growing assortment of digital tools and omnichannel services as it leverages technology to weave online and offline shopping together into one cohesive experience.

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