Customer data platform company BlueConic has acquired first-party data-capture technology provider Jebbit.
Jebbit’s AI-powered interactive tools to manage first-party data, including custom quizzes, surveys, and lookbooks, will be able to integrate with enterprise data within BlueConic’s platform.
Combined, the companies account for over 500 global customers.
"We are thrilled to band together with Jebbit, enhancing our capacity to serve our dedicated marketers and strategists,” said Cory Munchbach, CEO of BlueConic. “Together, we’re combining our strengths to offer an unmatched range of capabilities that empower our customers to glean deeper insights, take decisive actions, and accelerate growth. With our platforms, marketers are able to unlock the potential of their data.”
“Our mission at Jebbit has always been to make digital experiences assumption-free by directly engaging people about their interests, motivations, and preferences in an enjoyable, engaging, and value-driven way,” said Tom Coburn, CEO and co-founder of Jebbit. “Every marketer strives to understand the multi-dimensional nature of their customer. With the power of BlueConic and Jebbit, users will be able to leverage diverse types of data and redefine the concept of a customer profile.”