Sopheon eBook 2021

White Paper

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From Innovation to Profit: New Product Development Strategies for CPG

10/01/2021

Few industries have changed more during the past decade than consumer packaged goods. In a landscape rocked by rapid digitalization and agile competitors bringing products to market quickly, CPG companies are re-evaluating strategic innovation priorities.

Some of the biggest barriers to success are poor product management and a lack of company-wide visibility to deadlines and resources. Inefficiencies in R&D and NPD practices can mean the difference between a profitable, predictable innovation engine and a string of underperforming laggards that drain revenue and resources. Download this white paper to start hitting product launch dates and boosting product success rates.

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